The social media landscape is constantly evolving, with new platforms and technologies reshaping how users create and consume content.
While TikTok continues to dominate short-form video, a new wave of decentralized platforms is emerging. Additionally with Bluesky leading the charge as a powerful alternative.
Amidst the many projects aiming to build a video-first experience for Bluesky, one app stands out Reelo.
Unlike other platforms that simply add a layer to Bluesky, Reelo is being built directly on the AT Protocol.
Additionally as a result, it offers greater flexibility, enhanced creator tools, and support for longer videos, making it a game-changer in the space.
But what truly sets Reelo apart? Why is it generating so much buzz within the creator community? To answer these questions, let’s take a closer look at how Reelo is redefining decentralized video content.
Additionally why it stands out as the most promising TikTok-style video app in the Bluesky ecosystem.
Image – Source
The Growth of Bluesky & Decentralized Video Apps
Bluesky is an open-source social network designed to decentralize social media, giving users greater control over their content and data.
Additionally With strong backing from Jack Dorsey, the platform has experienced rapid growth, attracting users who are seeking an alternative to X (formerly Twitter).
Additionally as Bluesky continues to gain momentum, many developers have attempted to create video apps that integrate with its ecosystem.
Among these efforts, several notable projects have emerged, each striving to bring a compelling video-first experience to the platform. However, not all have been successful in addressing the unique challenges of decentralized video sharing.
This brings us to Reelo a standout contender that is redefining what a decentralized video app can be.
- Bluescreen
- Videos for Bluesky
- Skylight
However, these apps are limited by Bluesky’s infrastructure. Additionally Bluesky was originally designed to compete with X, it lacks video-first capabilities like advanced editing, effects, or monetization tools.
The Challenge:
Bluesky’s built-in video support is limited to one-minute uploads, restricting creativity for video content creators.
This limitation opened the door for a new type of app one that uses the AT Protocol for video innovation while remaining connected to the Bluesky network.
Reelo: What Makes It Different?
Unlike other Bluesky-based video apps, Reelo is built directly on the AT Protocol. Additionally this distinction is critical because it allows Reelo to:
- Operate independently from Bluesky while still interacting with it
- Offer a broader feature set beyond Bluesky’s limitations
- Introduce unique tools for video creators
- Support longer videos and livestreaming in the future
Instead of merely layering on top of Bluesky, Reelo runs on its own backend, has its own data structure, and even uses a custom lexicon.
How Does This Benefit Users?
- Longer Videos – Up to three minutes, compared to Bluesky’s one-minute limit.
- Advanced Editing Tools – Filters, effects, and a music library for engaging content.
- Livestreaming (Coming Soon) – Additionally Competing with Instagram Live & YouTube Live.
- Independent Monetization – Ads, subscriptions, and creator revenue sharing.
Let’s explore these features in detail.
Key Features of Reelo
1. Videos Beyond One Minute
Most Bluesky-based video apps cap video length at one minute, limiting creativity. Additionally Reelo breaks this barrier by allowing videos up to three minutes giving creators more time to tell their stories.
Longer videos allow more flexibility for:
- Vlogs
- Educational content
- Product showcases
- Music performances
And in the future, Reelo may extend this limit even further.
2. Full Creative Suite: Filters, Effects & Music
A successful TikTok competitor needs more than just video uploads it requires a powerful creative suite.
- Filters & Effects – Custom enhancements to make videos more engaging.
- Music Library – A collection of tracks to pair with content.
- Editing Tools – Advanced controls for trimming, adjusting speed, and layering effects.
This built-in editing experience will help creators craft high-quality videos without third-party tools.
3. Monetization: How Will Reelo Make Money?
Reelo’s developer, João Davi S. N., is considering multiple revenue models:
- Ad-Based Revenue Sharing – Brands advertise, and creators earn from engagement.
- Subscription Plans – Paid features like livestreaming and higher video quality.
- Livestream Monetization – Tipping or paid event access.
Unlike platforms that take massive cuts from creators, Reelo aims for fair revenue-sharing models.
João Davi says:
“I only need money to pay for the servers and whoever is working. More than that, it’s like, ‘What do I do with this money?’”
This mindset suggests Reelo could be one of the most creator-friendly video platforms.
How Reelo Works?
Reelo’s interface will feel familiar yet unique, with a TikTok-like vertical video feed and essential social features:
- Swipeable video feed – Easy browsing like TikTok and Instagram Reels.
- Like, Comment & Share – Engagement tools for building a community.
- Multiple Feeds – Bluesky videos, Reelo-only content, and specific categories (Music, Dance, etc.).
Posting & Cross-Posting
Reelo will allow seamless cross-posting to Bluesky:
- 1-minute videos → Can be posted directly to Bluesky.
- Longer videos → Shared as embedded content.
Additionally this ensures creators can engage with both audiences.
When Will Reelo Launch?
Reelo is expected to launch in March 2025. However, early access beta testing will open soon.
Why join the beta?
- Get early access to Reelo’s video creation tools.
- Help shape the platform with feedback.
- Be part of the first wave of creators on a next-gen video app.
Why Reelo Has Huge Potential?
1. A Better Alternative for Video Creators
Most decentralized social apps lack true creator tools. Additionally Reelo fills this gap with:
- Editing tools
- Monetization options
- Cross-platform engagement
2. AT Protocol Advantage
Reelo is not just a Bluesky add-on it’s an independent app with a decentralized foundation.
- More flexibility
- Fewer limitations
- Greater scalability
3. Bluesky’s Growth Will Boost Reelo
As Bluesky gains popularity, users will demand better video content and Reelo is positioned perfectly to meet this demand.
Image – Source
Final Thoughts: Will Reelo Change the Game?
Reelo is one of the most exciting projects in decentralized video. Additionally It solves key limitations of Bluesky-based video apps by offering:
- Longer video formats
- A full creative suite
- Monetization for creators
- Future livestreaming support
With its beta launch around the corner, Reelo could be the first real TikTok competitor on a decentralized social network.
Want early access? Keep an eye out for beta sign-ups on BlogHub360 this is a platform you don’t want to miss!
Featured Image – Source
